Exacaster

Overview

When Exacaster partnered with us, they were already a recognized name in the Customer Value Management (CVM) and Customer Data Platform (CDP) sectors.

However, they were looking to significantly boost their visibility across key search engines and digital platforms. Over a short period of time, we implemented an AI-powered GEO strategy that dramatically increased their online presence.

By strategically optimizing content, promoting their value propositions, and enhancing their visibility across prominent platforms, we were able to elevate Exacaster to new heights in terms of search visibility and brand authority.

The Challenge

Exacaster faced a highly competitive landscape in the CVM and CDP sectors, where many players were vying for top search engine rankings and audience attention. Despite their impressive offerings, Exacaster struggled to achieve sustained visibility in critical keywords and competitive search prompts.


Their average visibility was stuck at 25%, limiting their ability to attract more leads, customers, and industry recognition. Exacaster needed a tailored, data-driven approach to increase their visibility in high-value search queries while positioning themselves as an industry leaderin telecom, subscription businesses, and financial services.


This challenge also involved managing and optimizing their presence across multiple sources, including Wikipedia, Reddit, and trusted blogs.

What we did

Our approach combined cutting-edge Generative Engine Optimization (GEO) tactics with a strong focus on high-quality content and strategic outreach. We executed a multi-pronged strategy that included:

Top-Tier Content Creation: We crafted key blog posts like “Top 5 CVM platforms for telecom operators,” “Best CDM platforms for subscription businesses,” and “Top 5 CVM platforms for financial services.” These pieces weren’t just optimized for search engines - they were tailored to answer key industry questions, positioning Exacaster as a trusted expert in these areas.

Strategic Wiki Contributions: We worked on adding highly valuable information to Wikipedia pages, ensuring Exacaster’s role in the CVM space was well-represented. This not only boosted their visibility but also gave them a credibility boost as an authoritative source.

Leveraging Reddit Mentions: Although we faced challenges with some posts being archived or locked, we actively pursued Reddit discussions and mentions to build organic, community-driven visibility.

AI-Optimized Visibility: We strategically aligned Exacaster’s brand with AI-powered search engines like Google AI Mode and ChatGPT, ensuring that when key industry terms were searched, Exacaster was front and center.

Results

Our strategy yielded extraordinary results, catapulting Exacaster’s visibility across key digital touchpoints:

Visibility Boost: Exacaster’s average visibility skyrocketed from 25% to 38% in just one month of implementing our services—marking a significant leap in their online presence.

Key Prompt Success: The most notable achievement was the near-total dominance of critical search queries:

• “Top Customer Value Management (CVM) platforms” skyrocketed from 58% to 97% visibility.

• “Best Customer Value Management (CVM) platforms” went from 56% to 99% visibility.

• “Best Next Best Offer (NBO) software” surged from approximately 40% to 94% visibility.

• “Marketing automation tools for telecoms” improved from 22% to 45% visibility.

• “Top Customer Value Management platforms for subscription businesses” grew from 0% to 37%visibility.

• “What tools help reduce churn using predictive customer behavior?” went from 0% to 22% visibility.

• “Best platforms for managing customer value and churn together” rose from 0% to 18% visibility.

Top Ranking: Exacaster became the number one result when prompted with “Best Customer Value Management Platform” in both Google AI Mode and ChatGPT.

Recognition in Local Language: Exacaster was also recognized as the #1 platform when searched in Lithuanian (“Geriausia customer value management platforma”), solidifying their reputation in both international and regional markets.

Wiki Articles: Two highly informative Wikipedia articles were published, with the potential for two more to further increase Exacaster’s presence.

Biggest achievements

2 highly influential Wiki articles that strengthened Exacaster’s online credibility.

• Successful blog posts that became cornerstone pieces for their content strategy.

• Number 1 ranking for key industry terms in both global and localized search engines (ChatGPT and Google AI Mode).

• Exceptional visibility growth in a competitive and highly regulated sector.

This comprehensive strategy helped Exacaster not only improve their search engine rankings but also solidified their position as a market leader in the CVM space, increasing both their online visibility and brand authority.

Testimonial