Are LinkedIn Hashtags Still Relevant?

Hey hey!

There’s been a lot of buzz about LinkedIn hashtags recently, with many questioning whether they’re still worth the effort or have they become just another relic of the platform’s evolving algorithm.

SHORT ANSWER? They no longer drive virality but still help the right audience find your content - think of them as signposts, not megaphones.

LONG ANSWER? Let’s dive in and break it down. 👇

So… What’s New with LinkedIn Hashtags?

In 2024, LinkedIn phased out hashtags on personal profiles (including Creator Mode) and company pages, shifting its focus to SEO and content quality. The latest LinkedIn Algorithm Report confirms that engagement and authenticity now matter more than hashtags.

This means organic, engaging content is essential. At Linkedist, we explored this in our recent YouTube Audio Event, emphasizing warm, human-like posts and personal storytelling as key strategies for LinkedIn Thought Leaders.

You can also dive deeper with our LinkedIn Marketing Strategies eBook for practical tips on crafting impactful content.

📺 Watch the discussion HERE.

📖 Get the guide HERE.

Social Selling Expert | International Keynote Speaker

Richard van der Blom

“Despite their reduced impact, LinkedIn still recommends relevant hashtag use, not as a critical factor, but as a tool for content discovery."

Best Practices for Using LinkedIn Hashtags in 2025

📍 Limit hashtag quantity. Overloading posts with hashtags can appear spammy and may be penalized by LinkedIn's algorithm. You can still use hashtags, but limit them to 3 per post.

📍 Prioritize relevance. Ensure that each hashtag directly relates to your content and your post is easily discoverable through search.

📍 Incorporate branded & niche hashtags. Develop unique hashtags specific to your brand or campaigns. Branded hashtags like #YourCompanyInsights or #YourProductLaunch can help consolidate related content and encourage user-generated posts.

📍 Monitor hashtag performance. Regularly assess which hashtags resonate with your audience by analyzing engagement metrics. You may conclude that hashtags do not impact your engagement.

📍 Ensure your posts are public for indexing by LinkedIn and Google.

To sum up,

LinkedIn hashtags are no longer the growth hack they once were. While they still help with content discovery and organization, LinkedIn’s algorithm now prioritizes content quality and engagement over hashtags.