Paid Media Project Manager

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Role Description

The Paid Media Project Manager is a full-time, remote role responsible for planning, executing, and optimizing paid media campaigns across LinkedIn and other digital channels.

This role oversees end-to-end campaign management, including media planning, audience targeting, budget allocation, performance tracking, and reporting. The Paid Media Project Manager collaborates closely with marketing, content, and sales teams to align campaign objectives with client goals and ensure seamless project delivery. Daily tasks include managing timelines, coordinating stakeholders, monitoring campaign performance, troubleshooting issues, and proactively improving outcomes based on data insights.

The role also involves contributing to media strategy, refining processes, and supporting the development of best practices for paid media operations.

Qualifications

Strong communication skills to collaborate effectively with clients, internal teams, and stakeholders, and to present campaign strategies and results clearly.
Proficiency in media planning and digital media buying, including audience segmentation, budgeting, and optimization across LinkedIn and other paid channels.
Demonstrated project management abilities, including managing timelines, resources, and deliverables across multiple concurrent campaigns.
Solid marketing knowledge, with experience in performance marketing, lead generation, and brand-building campaigns in B2B or professional services contexts.
Experience with analytics and reporting tools (e.g., LinkedIn Campaign Manager, Google Analytics, or similar) and comfort interpreting data to drive decisions.
Familiarity with A/B testing, conversion tracking, and campaign optimization techniques to improve ROI and key performance metrics.
Ability to work independently in a remote environment, with strong organizational skills and attention to detail.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Prior experience managing paid media campaigns on LinkedIn or other social platforms is highly beneficial; agency or client-facing experience is a plus.