Hi there!
LinkedIn keeps making advertising easier to launch. But easier to launch doesn’t automatically mean easier to make profitable.
This month, we’re looking at the LinkedIn Ads changes that are actually worth paying attention to, from AI creative tools and better lead signals to what really helps campaigns perform.
Your ads don’t need more budget. They need a better system.
A strong LinkedIn campaign starts before Campaign Manager opens.
Success comes down to getting the fundamentals right: targeting, creative, conversion tracking, testing, and optimisation. If one piece is weak, spending more simply helps you learn the lesson faster.
If you’re running only a few creatives, focusing mainly on click-through rate (CTR), or unsure which campaigns are actually driving pipeline, it may be time to revisit your setup.
AI can make more ads. Strategy still decides what works.
LinkedIn’s newest creative toolkit includes Draft with AI, Brand Kit, AI Ad Variants, Ads Personalization and Flexible Ad Creation.
The interesting part isn’t “AI writes ads now.” It’s what this enables: more testing.
According to LinkedIn, advertisers running five or more ad variants see 20%+ higher CTR than advertisers running just one.
Creative volume helps – but only when you’re testing meaningful differences in angle, offer and message.
Try this on your next campaign:
What changed in August?
Better down-funnel signals. LinkedIn’s August 2026 API now supports Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) conversion types, helping eligible integrations identify higher-quality leads and improve campaign optimisation.
Cleaner tracking. Account-level dynamic UTM parameters can now apply across creatives in all campaigns, making consistent tracking easier.
And Matched Audiences API access is now open for application to qualified developers another step toward more automated audience workflows.
What we’ve been up to at Linkedist?
We’re hiring. 👀
Four roles are open in Vilnius: Business Development Representative, GEO Specialist, LinkedIn Ads Specialist and Marketing Project Manager.
Know someone who would be interested? Forward this newsletter to them.
Kotryna was on stage in the UK!
Yesterday, our CEO Kotryna spoke at the UK SEO Summit about GEO, LLM Ads, and how AI is changing the way brands get discovered and drive results.
Next stop: BŪTENT!
This Friday, August 28, Kotryna will be speaking at Lithuania’s BŪTENT! discussion festival in Bernardinų Garden, Vilnius.
Būtent! brings people together for open conversations, new ideas, and discussions about the topics shaping our future.
This year, the festival will feature 290 discussions, 39 thematic stages, and 48 activity spaces, and will bring together 1,450 speakers and discussion participants over two days.
And it’s not just for adults. With plenty of activities for families, you can make a day of it and join the conversations together with kids too.
No registration, no tickets, no complicated plans. Just come, explore the programme, join a discussion, and say hi. 👋
Find us at Startup Fair! 🚀
On September 17, you’ll find the Linkedist team at Startup Fair in Litexpo. Come say hi, visit our booth, and discover what we’ve prepared for you.
We’ll have something special waiting – plus gifts and surprises along the way. 🎁
We’re keeping the details under wraps for now… 👀
Make sure to stop by our booth at Startup Fair and see what we’ve created.
The takeaway?
LinkedIn is giving advertisers more automation, more creative options and better measurement. The advantage still comes from knowing what to do with them.
If you want LinkedIn Ads without the Campaign Manager headache, we’ll handle the strategy, setup, creative direction, budgeting, launch, monitoring and reporting.
You focus on the business. We’ll focus on making the ads work.
Stay visible,
The Linkedist Team 🚀
