LinkedIn Tips & News

Hello dear reader,

Welcome to our 10th newsletter. It may be a small step for someone, but for us it’s a giant leap! From the personal opinions of our interviewees to insightful expert tips, this month's installment will be all about aligning sales and marketing in business on LinkedIn. 🎯

Learn more about LinkedIn!

People

For this month’s “People” section, we have invited two professionals to share their insights on creating a perfect dynamic between sales and marketing departments: Inesa Sinelnikė, CMO at Linkedist, and Lukas Makšimas, CBDO and Co-founder at Salt Sales. 🎯

We asked them both:

How can marketing and sales join forces on LinkedIn to create a dynamic business synergy?

Inesa Sinelnikė

I firmly believe remarkable results can be achieved when aligning marketing and sales efforts and leveraging LinkedIn's capabilities. Here're some key aspects I would recommend every company to consider:

The first step is refining shared goals that contribute to your business growth. Whether it's increasing brand awareness, generating leads, or driving conversions, your shared objectives set the stage for collaboration.
Secondly, by combining marketing's audience expertise with sales' customer insights, you can identify our ideal target audience on LinkedIn. This will empower you to create compelling content that resonates with your target audience's needs and interests.
Lastly, using the ultimate weapons such as LinkedIn's Sales Navigator, LinkedIn advertising, simply providing tailored content and messaging, participating in industry discussions, and building a solid personal brand on LinkedIn will keep your leads engaged and help the company achieve remarkable results.

Follow Inesa Sinelnikė on LinkedIn!

Lukas Makšimas

I think ABM (Account-Based Marketing) could be perfect for creating a dynamic business synergy.

Here are a couple of steps to follow:

1. Select the Top 50-100 accounts (companies) you want to speak to.

2. Prospect 2-3 stakeholders per account and launch cold outreach campaigns using emails and LinkedIn as your channels (don’t forget about cold calling as well, it’s not DEAD! :))

3. Then, your marketing team could use this data to run LinkedIn ad campaigns on the exact people your company is trying to connect with.

That way, it’s almost impossible that your prospects won’t notice you at least once. Running ad campaigns on LinkedIn might be costly, so your teams should join forces to maximize the effectiveness.

IMPORTANT! Make sure your customers are active on LinkedIn in the first place, as you'll be wasting money otherwise.

Follow Lukas Makšimas on LinkedIn!

Tip of the month

This month, we will introduce LinkedIn tools that help align marketing and sales, enhancing their potential and ensuring the beneficial synergy between these departments.

LinkedIn Sales Navigator and LinkedIn Campaign Manager combine sales and marketing functionalities to help businesses with their outreach and lead generation efforts.

📍 LinkedIn Sales Navigator. This tool is designed specifically for sales professionals and combines social selling with lead generation. Sales Navigator provides advanced search filters, lead recommendations, and personalized insights to help sales teams identify and engage with potential prospects. It also allows users to save leads, track updates, and send personalized messages.

📍 LinkedIn Campaign Manager. This tool is primarily focused on marketing and advertising. It enables businesses to create and manage targeted ad campaigns on LinkedIn, reaching specific audiences based on criteria such as location, job title, industry, and more. By leveraging Campaign Manager, sales and marketing teams can collaborate to create effective campaigns that drive brand awareness and generate leads.

Level up your sales and marketing game!

LinkedIn Sales Navigator and Campaign Manager can appear challenging initially, but with dedicated research and learning, they have the potential to enhance the effectiveness of your sales and marketing strategies greatly.

To help you out, we offer 30% OFF for LinkedIn Sales and Advertising on LinkedIn courses with the code ALIGNMENT30!