Some marketing mistakes are scarier than others. 👻
And no, we're not talking about forgetting to schedule a LinkedIn post.
We're talking about budgets disappearing, brands becoming invisible, and content that gets plenty of likes but zero business results.
This Halloween, we're opening the door to 2 B2B marketing nightmares and, more importantly, showing you how to avoid them.
Grab your coffee (or pumpkin spice latte ☕). Let's get into it.
You launch a LinkedIn campaign.
The budget starts spending. Impressions are growing. Clicks are coming in.
But the leads are nowhere to be found. 💸
Sounds familiar?
Before you blame LinkedIn Ads, check these three things:
Reaching 50,000 people means very little if only 500 are potential buyers.
Focus on relevant industries, job functions, seniority levels and company sizes. Exclude audiences that aren't a good fit.
Not everyone who sees your ad is ready to book a demo.
Build a funnel:
A low cost per click doesn't automatically mean a successful campaign.
Look at lead quality, cost per qualified lead and, where possible, how many leads turn into opportunities.
💡 Linkedist tip: Before increasing your budget, review your targeting, offer and landing page. Sometimes the problem isn't how much you're spending, but what happens after someone clicks.
Write engaging and informative content that will help your readers understand your message.
At Linkedist, we help B2B brands build LinkedIn Ads campaigns that focus on business results, not just impressive-looking dashboards.
Imagine your potential customer having this conversation with ChatGPT:
Welcome to the new visibility nightmare.
More people are using AI tools to research companies, compare solutions and discover service providers.
And here's the catch: Ranking on Google doesn't guarantee you'll appear in AI-generated answers.
That's where GEO (Generative Engine Optimisation) comes in.
GEO helps make your brand easier for AI search and answer engines to discover, understand and reference.
💡 Linkedist tip: Ask ChatGPT, Gemini and Perplexity the same five questions your customers might ask when looking for a provider like you. Record which brands appear and which sources are referenced. Repeat the test over time.
We built a free tool to help you find out.
And if the results look a little frightening, our GEO team can help you work on your visibility.
LinkedIn has introduced Collaborative Posts, allowing members and Company Pages to co-author content.
Think Instagram Collabs, but for B2B.
Instead of publishing separate posts about the same partnership, you can create one shared post with up to 5 collaborators, bringing multiple audiences together and amplifying your reach.
💡 Try this: For your next webinar, partnership announcement or customer success story, explore publishing a Collaborative Post instead of separate updates.
To get started, look for Add collaborators when creating a post. Access is still rolling out, so the option may not be available to every account yet.
We've talked about marketing nightmares. Now, how about some treats? 🍬
This Halloween, we're swapping tricks for something actually useful for your LinkedIn.
Our best 6 eBooks. No spooky marketing secrets here. Just practical LinkedIn knowledge to help you improve your content, strengthen your strategy and make better marketing decisions.
Perfect for anyone who wants to level up their LinkedIn game without the guesswork.
Your LinkedIn profile deserves a little Halloween spirit, too!
Give your profile picture a spooky makeover with our Halloween-themed LinkedIn frame. A small change, but a fun way to join the celebrations.
Happy Halloween from the Linkedist team! 🎃
Stay visible,
The Linkedist Team 🚀
