September 2026 Newsletter

Hey there! 👋

Search is changing. And so is the way customers discover brands.

For years, businesses have optimised for Google. Now, customers are also turning to AI for answers, recommendations and comparisons.

This month, we're exploring what this means for your brand and how to make sure you're part of the conversation.

If someone asked AI about your industry today, would your brand be part of the answer?

Welcome to the era of AI Visibility

AI Visibility is about how your brand appears, is understood, and gets recommended across AI-powered platforms. 🔎

For example, when someone asks AI “Which marketing agency helps B2B companies grow on LinkedIn?”, AI needs to know which brands are relevant and trustworthy.

Your website, content, reviews, and industry mentions all shape how AI understands your brand.

💡 If AI doesn't understand your expertise, your brand could miss out on the conversations that matter.

From SEO to GEO: Optimising for AI search

You might already know SEO (Search Engine Optimization), which helps your website rank higher on Google.

Now, a new discipline is emerging:

GEO (Generative Engine Optimization). 🔎

While SEO focuses on search engine rankings, GEO helps your brand become more visible in AI-generated answers.

This means businesses need to think about:

The goal is simple:

Make your brand visible before the click happens.

ChatGPT Ads: A new opportunity for brands

AI Visibility is not only about organic discovery. A new advertising opportunity is emerging too: ChatGPT Ads. 🚀

🔎 The way customers search is changing. Instead of only browsing websites, more people are turning to AI for answers, ideas, and guidance.

For businesses, this creates a new opportunity to reach customers as they discover, evaluate, and decide.

The future isn't about choosing between SEO, GEO, or paid advertising. It's about combining them to build visibility across the entire customer journey.

GEO helps AI understand your brand. ChatGPT Ads help you reach the right conversations. 💡

Linkedist AI Visibility Clinic at Startup Fair

On September 17, the Linkedist team joined Startup Fair with our AI Visibility Clinic. 🩺

We spent the day helping startups understand how their brands appear in AI search and what opportunities they might be missing.

During the clinic, we checked:

Many companies already measure website traffic, ad performance, and social media reach. At Startup Fair, we helped startups explore another important part of their digital presence: how their brand appears in AI search.

The AI Visibility Check, first tested at Startup Fair, is now available for everyone.