B2B Marketing & Sales Events You Don’t Want to Miss

Months of training packed into a few days? Count us in!

Conferences are all about fast-tracking your professional growth. And the best part? You get to network with some of the brightest professionals from around the world.

But not all conferences are equal. You want the ones with industry thought leaders and the latest strategies.

Below is the curated list of the top Sales & Marketing Conferences for 2024 & 2025, which you should monitor to plan for next year.

Whether you're looking to learn from experts, find new tools, or connect with others in your field, explore these must-attend events:

Which conferences to choose?

SaaStr Annual

📆 Dates: September 10-12, 2024

👥 Type: In-Person

📍Location: San Francisco, CA

Billed as the world’s #1 cloud gathering, SaaStr Annual is perfect for those looking to grow their SaaS business. With over 2000 networking sessions and 300+ speakers, it’s a can’t-miss event for SaaS sales professionals.

Dreamforce

📆 Dates: September 17-19, 2024

👥 Type: In-Person and Virtual

📍 Location: San Francisco, CA

Dreamforce is Salesforce’s annual flagship event, renowned for its massive scale and impressive lineup of speakers from various industries. With over 1,000 sessions, this conference offers a wealth of learning, networking, and branding opportunities. It’s a must-attend for sales professionals who want to stay at the forefront of industry trends.

HubSpot INBOUND

📆 Dates: September 18-20, 2024

👥 Type: In-Person and Virtual

📍 Location: Boston, USA

INBOUND is an annual three-day conference hosted by HubSpot. It brings together marketers, sales professionals, and business leaders from around the world who want to learn about the latest trends, strategies, and best practices in inbound marketing, sales, and customer success. It’s a place where networking, inspiration, creativity, and innovation come together to elevate personal and business growth.

Nordic Business Forum

📆 Dates: September 25-26, 2024

👥 Type: In-Person and Virtual

📍 Location: Helsinki, Finland

The Nordic Business Forum is a significant event for business leaders featuring world-class speakers like Brené Brown and Adam Grant. It’s a must-attend for those looking to gain insights from some of the brightest minds in business.

Shift Customer Conference

📆 Dates: October 8-10, 2024

👥  Type: In-Person

📍 Location: San Diego, USA

Shift is where top go-to-market leaders gather to explore new possibilities in enablement. Get ready for three days packed with innovation, inspiration, and connections—all brought to you by Seismic.

Innovation Roundtable Summit

📆 Dates: November 5-7, 2024

👥 Type: In-Person

📍 Location: Copenhagen, Denmark

A 3-day event that brings together innovation managers for presentations and roundtable discussions. It’s a great place to network and learn from senior speakers at large corporations.

Web Summit

📆 Dates: November 11-14, 2024

👥 Type: In-Person

📍 Location: Lisbon, Portugal

Web Summit is one of the world’s largest technology events, attracting over 71K tech professionals from around the globe. It’s a prime opportunity to learn, network, and see the latest trends in tech and SaaS. Mark your calendar for this event if you’re in the tech sales space.

Forrester B2B Summit North America

📆 Dates: March 31 – April 3, 2025

👥 Type: In-Person & Virtual

📍 Location: Phoenix, USA

The Forrester B2B Summit is a three-day event packed with sessions on thriving in a fast-changing market. Expect insights on aligning marketing, sales, and product development with customer value, leveraging data and AI, and navigating the evolving landscape of Millennial and Gen Z buyers. This summit is essential for anyone looking to stay ahead in the B2B space.

Digital Marketing Europe 2025

📆 Dates: March 18 – March 20, 2025

👥 Type: In-Person & Virtual

📍 Location: Vilnius, Lithuania

It is the premier international conference for professionals looking to learn the latest techniques and strategies to achieve better results and improve their marketing. Network with industry leaders from different European countries, gain insights from 30+ top internationally recognized experts, stay ahead of the latest trends, and explore new perspectives together with conference attendees over the course of three days.

Gartner CSO & Sales Leader Conference

📆 Dates: May 20 – 21, 2025

👥 Type: In-Person

📍 Location: Las Vegas, NV

This conference is packed with industry insights, roundtable discussions, and research updates. It’s a great opportunity for sales leaders to learn about maximizing seller impact, automating sales processes, and enhancing rep performance management.

How to crush it at your next conference?

With so much going on at conferences, it’s easy to feel pulled in multiple directions.

🚀 To avoid burnout and make the most of your time, prioritize the sessions and networking events that align with your goals.

🚀 Don't feel pressured to attend every single talk or workshop. Sometimes, taking a break to reflect on what you've learned or to engage in meaningful one-on-one conversations can be more valuable than packing your schedule.

🚀 Remember, it’s about quality over quantity – focusing on the right opportunities will leave you feeling more accomplished and less overwhelmed.

🚀 Also, keep in mind to pay attention to your LinkedIn profile, growing your connections and network before and after the events. Check out this blog post for more tips.

Both sales and marketing conferences offer invaluable opportunities to learn, network, and grow.

Whether you're looking to sharpen your skills or elevate your strategy, attending the right events can make all the difference in your career. So, keep these conferences on your radar and start planning for the end of 2024 and 2025!

Interested in learning more about career, networking, marketing, or sales tips?

Final thoughts 💭